Training purpose selection is required.
Training plan selection is required.
11:38min | Credit: 1.5 CFMP; 3.75 CSOP; 11 CTFA
The ABA Small Business Banker Certificate is primarily for branch-based relationship managers who need the skills to build a relationship-centric sales approach, engage business customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale. This curriculum provides an approach to building trusted relationships with business banking customers and focuses on the process needed to identify sales prospects and close the deal, and not on making the credit decision.